About Us

Born From Home Services Leaders

As any experienced marketer can tell you, it is not any one element of marketing that will determine if your campaign is a success, but a combination of variables that work in tandem to produce the desired results.

These variables range from complex offer’s that may utilize rebates or redeemable coupons to the simple choice of paper stock on a mail piece or brochure. Experience has shown time and again, that variations in any one variable will cause results to skew… sometimes for the better and sometimes for the worse.

As with all tests, the goal is to learn, to grow and to improve results. In the home services marketplace, understanding which variables will impact customer erosion, conversion rates, cost per call, cost per order, cost per sale; charge-backs, win-backs, churn rate and retention is vital for success.

For the Premoverleads.com staff, understanding these variables is common knowledge. As the sole marketing arm for the top reseller of Satellite TV in North America, and the marketing architect that developed and executed marketing campaigns for resellers of various national home service brands, not only were understanding these variables our responsibility… they were our life.

To maintain our forerunner status in the home services space we had to consistently find new and improved ways to maximize our sales ratio’s while minimizing our exposure; find new media, creative, offers, partnerships and alliances… all of which helped fuel our success.

From this wealth of home services marketing knowledge was born Premoverleads.com. The marketing challenges for the home service provider are no different from that of their resellers. So why were we able to be so successful where others fell short? There are a variety of reasons for our success. One of our creeds was that we would be willing to test anything so long as it was measurable and scaleable.

However, there was one specific variable that stood out among all others. Failure to recognize this as the catalyst for success would have meant the difference between being number one and just being another number amongst a sea of resellers. What was this variable? Timing. For the home services offer timing is the most crucial element… it is akin to a retailer’s creed to success – Location, Location, Location.

For anyone in the home services arena who aims to be number one – Timing, Timing, Timing, is your answer. There was no single attribute more directly related to the success of our marketing efforts then the timing of when we reached our prospective customer. And as such, quality Premover Data rules supreme. Many leads currently obtained today are often gathered via a variety of search engine platforms. These leads can be and are often a valuable resource for new customer acquisitions for a variety of home service offers and should continue to play an integral part in organizations marketing efforts.

However, Premoverleads.com adds a key component to the arsenal of contact strategies. Contacting a prospective buyer only using search will limit a company to one specific type of buyer… often one looking for a variety of choices – someone who WANTS to see what is readily available for them. Whereas contacting a prospective buyer via Premoverleads.com allows a company to contact someone who NEEDS the service.

Not only do they need the service, but they likely haven’t had the time yet to consider what service they want as they are extremely busy preparing for their move. Moving is recognized as one of the most stressful events in life, almost as stressful as the death of a family member. It is a time of rebuilding of daily routines, reestablishing identities, and often dealing with a major life transition (Birth, Marriage, Divorce, Career Move, Retirement, etc…).

Moving requires the coordination of multiple tasks and is often an extremely burdensome load for many to handle. Researching schools, neighborhoods, banks, local stores and municipalities often ranks high on a movers' tasks of things to consider prior to the actual move. Contacting a Premover with attractive solutions to their transition needs is most often a welcomed call.